6 Secret PR Weapons To Help Build Your Brand - Media Mantra

Branding is no child’s play as the rules of the market are adapting to the tunes of well-established brands. Take Coca-Cola, for instance- a brand built through years of hard work and consistence. Unfortunately, new-age businesses don’t have that time or budget on them, initially.  Here, to build your brand, you need an external help, apart from your own quality service and marketing ingenuity.

One keeps forgetting about the foremost critical competent towards crafting a powerful brand-the image perpetrated to the public.  It is the message that you want to give out which seals and breaks the deal amongst consumers. For any fledgling business, this is a key fact that should be imbibed in their book of “Startup Mantra”.  Public relations (PR), has a significant role to play here as they help harvest that image wisely. In fact, the initial stages of PR for start ups involves a stringent look into brand building, to cull out a fool proof plan to rake in visibility. Here are a few secret weapons that you should keep in mind:

Use data

Certainly, data in is buzz, with the copious amount of data mining entering into the conscience of mainstream marketing. Yet what organizations falter in is the apt utilization- even small amounts of data can be useful for a profound PR outreach. Building content around this data can be the key differentiator to elevate your brand.

Create key messages that define

Now comes the process of crafting messages that pique and excite. As mentioned above, content is the main differentiator between a “me-too” organization and an innovator in ways of playing the field. These messages should encapsulate the most aspects of what you want the world to know- the essence of the brand.  Practice putting these messages into a quick “elevator pitch” to create awareness amongst the unknown. Remember- your messaging needs to reflect the core values that you want to instill and you’ll have a strong USP to bank on.

Update your website

While churning out prolific messages, it is all too easy to neglect websites- a faux pas that can spell the death knell for your brand. Consumers get tuned out as they encounter outdated material, difficulties with navigation, and poor layout. Ensure to keep your website in sync with the current ongoing of the organization.  Highlight key progress and development and update biographies with the latest contact details for media inquiries.

Introduce yourself to key media.

The present day-and-age of business demands a greater visibility, to be successful amongst the public. This means that you must be familiar with all the reporters, broadcast and print, that would potentially cover your company or brand. Educate yourself business section of national and industry-specific publications that would cover your kind of business, and familiarize yourself with each reporter that would potentially be interested in what you have to discuss. This helps in building awareness and creating brand value.

Learn to tell stories

Storytelling is an art that every organization should master, in order to ring in awareness. It may sound difficult but on the contrary, it is actually easy. It is essentially packaging information into meaningful and entertaining narratives. This helps in forging stronger emotional bonds with customers and building value. The best stories aren’t just splashy entrepreneurial chronicles, but honest communications.

Third-party endorsement

To be strong, a brand promise must be credible, by having someone else talk about your brand rather tooting your own horn. The third-party endorsement is more effective than paid media as it helps in building value and trust. The most persuasive content might be closer to home; from customer testimonials, community happenings, to employee exploits.

An advice: The best PR solutions don’t cost much and hence should be incorporated to it’s fullest.

What Brands Can Achieve Using Great PR

A PR firm builds brand equity by crafting narratives that make a brand attractive to its customers and investors. When published online and offline such narratives enhance brand equity and visibility. Read below to learn how PR builds a brands image. 

How Creating A Brand Narrative Wins Customers

The most successful brands become a part of consumer’s everyday lives. There are many Indian and foreign brands that have come to be so well known that people immediately recognise their logos and even know of the brand's origins. Of course, the largest domestic conglomerates fall in this category. Many of the best-recognised conglomerates have served people for decades; however, longevity isn't a prerequisite to impacting consumers. A number of young brands have made inroads into mature markets and toppled established brands. Whether the FMCG market where Patanjali is giving sleepless nights to HUL or the mobile space where innovative Chinese brands are taking market share from Apple and Samsung; new entrants prove longevity is no longer essential to building a successful brand.  

New Entrants Dethrone Established Ones  

Many new entrants have been able to challenge incumbents by creating captivating brand narratives. From the rediscovery of wisdom from ancient India where simple natural remedies allowed people to live healthy and happy lives, to the vision that feature loaded smartphones can be relatively affordable; Patanjali and OnePlus have created effective narratives around their brands. One of the best ways a brand can win consumers is by intimately interlinking itself in consumer’s lives. The best way a brand can become a part of consumer’s lives is by creating a narrative that appeals to consumers. 

The Power of a Brand Narrative 

A narrative is a brands story, and when well crafted, allows a brand to capture larger market share. Brands that have a narrative that resonates with consumers are able to charge a premium. Consider that Apple’s first Smartphone cost an unprecedented $500 dollars, money others bet consumers would be unwilling to pay, yet there has been no looking back for Apple since. The brand image and story of Apple is legendary and its vision to create technology that is intuitive and serves people is visible to consumers. Apple's narrative is partly responsible for its tremendous success.

Align a Brands Personality with that of Consumers  

It’s essential to note less well known and regional brands can also create effective brand narratives. As a matter of fact, a narrative that connects with consumers is one of the best ways for new entrants to grow and increase profits. A narrative allows consumers to play a part in a brands story. When consumers buy products from a brand whose narrative they like, they adopt characteristic of the brand for which they’re willing to pay a premium. By using a brands products consumers advertise to the world aspects of their personality that are similar to a brand’s personality. 

A good PR firm can help a brand create a personality and narrative that wins consumers. Because PR firms understand the media landscape and how to manage perception in the media, they’re able to understand a brands value and articulate it flawlessly to consumers. When consumers like a brand’s narrative, they want to be associated with the brand and are likely to buy its products. Because of PR agencies skilful use of media and expertise in managing perception online, they can reach consumers most likely to be captivated by a brands narrative. The best PR agencies such as Media Mantra can help even nascent brands succeed by creating unique brand narratives.   

Why Creating a Narrative Using PR is Essential Today

The general public is saturated with memes, logos, jingles, clever advertisements, billboards, pop
up’s, and other media. This makes it more difficult for brands to share a brand story, even when it is
clever and likely to resonate with the public. A brand's public image impacts the sales and profitability
of the brand. Brands that are able to craft an engaging brand story will attract more consumers only if
the brand story is widely disseminated. This is why brands need the help of a skilled PR agency.

A PR agency can ensure that a brand’s message is crisp and reaches the masses. Once a brand has something to announce publically, a PR agency can help the brand do so effectively. Among the top 10 PR agencies in India, Media Mantra has a talented team that understands media and the masses. The PR team at Media Mantra knows what kind of brand stories are likely to make an impact with the public and how to disseminate such stories. Employing its skills, Media Mantra helps brands create an engaging public narrative likely to attract consumers.

Brand narratives need to be continuous and evolving. Such narratives, when they are effective, create a relationship between a brand and consumers. Consumers who are attracted to a brand's narrative believe in the story told by the brand. They are far more likely to pay a premium for such a brand's products and services. Some of the best PR firms are especially talented at making a brand alluring to consumers. To do so they create a brand story customers want to be a part of. When a customer becomes part of a brand story, the brand plays an active part in the customer’s life. An effective brand story is intangible yet consumers with faith in the story are willing to pay a premium for the brand's products. Some of the most successful brands have the most captivating brand stories.

A new brand that wishes to make an impact quickly can best do so using a brand story. In a media-saturated world where urban consumers have hours of screen time every day, an engaging brand story can be heard clearly over the chatter of other brands. Brands that develop a relationship with consumers using a brand story command customer loyalty and become more attractive to investors. By regularly circulating consistent and attractive brand stories across media platforms, a good PR agency helps disseminate brand stories. A PR agency may also allow a brand to realise what kind of brand story it needs to attract a segment of consumers.

One of the attributes of a great brand is it has a connection with consumers; it is this connection that allows luxury automobile brands to command a premium. A similar connection allows soft drink makers to charge a premium for what is essentially sugared water sold in attractively designed bottles. When a new brand is able to create such a connection, consumers eagerly pay a premium for its services and products. A PR agency like Media Mantra can help new brands create a valuable connection with consumers allowing them to earn premiums and build their brand.

How to Make Public Relations Drive SEO

We have dawned up to newer practices that have been disrupting the market since a long while. The current market has grown receptive to include new practices while maintaining the fabric of older customs, creating an all-immersive environ for organizations to thrive on. The world of public relations is greatly benefiting from these as newer verticals of message dissemination have emerged. The internet boom is one of the main factors to be credited, with viral-centric and Search engine optimized (SEO) content on a rise. Yet the biggest contribution comes from a mutually symbiotic discourse between PR and social media. PR and social media are about creating and spreading fame. Driving awareness and positive impressions rely on being top of mind, being present, and being found and hence, it wouldn’t be the PR firms are realizing the importance to utilizing its practices to drive SEO- and here’s how you can do it too:

1. Align goals across all marketing disciplines

Uniformity in message drives home the point- admit it or not. A similar goal across all channels reinforces content, leaving a lasting effect on the consumer. To create an impactful campaign and generate prolific traction, it is important to align goals- to reach the right target.

2. Use SEO and PR to create a persona of the target audience

For apt targeting, it is important to create audience persona and slot accordingly. SEO uses audience research to create personas while PR conducts media research to uncover outlets that reach a brand's target audience. You should combine both insights to create an overall persona- this would help in getting guaranteed results.

3. Coordinate content and keywords across all marketing disciplines  

As mentioned before, consistency is the key ingredient to success. Brands that have a consistent message are known to thrive well in the business. Keywords and keyword phrases should appear in overall position statements, press releases (including the title), boilerplates, talking points for media interviews, executive bios, FAQ documents; social media profile bios, website meta titles and descriptions, and website copy.

4. Execute

This is the moot point of all the hard work and conversations- the be all and end all. Yet, one shouldn’t sit back and relax- search professionals should be using the present PR content to implement SEO, direct link-building, online ads, and other digital work.

5. Analyze and adjust

Now is the apt time to analyze and assess the gains and damages done. One should study the end results of all the verticals to come up with ways to reshape the campaign.

Conclusion

There is a lot of lessons that these two verticals can learn from each other. PR can look at SEO's results and determine which media outlets tend to drive the most website traffic. From PR's results, SEO can learn best-practices for personal outreach and communication, which can then be used in social media and other customer-centric communications. A judicious mix of all components can ensure a prolific traction of growth, marking the brand’s success for others to follow.

FIVE THINGS THAT PR AGENCIES NEED TO FUTURE-PROOF

The definition of success has changed from how we earlier used to perceive. In the present day and age success is measured not just through profit, but also through the perception set amongst the mass. As consumers have been relegated to primary importance, the need to attain success not just for now but also 10 yrs on the line, is what every PR agency strive to achieve. As stated in the name, a Public relations company needs to uphold the good relations that the public has fostered about the brand through future-proofing its operations/ practices. Although this is often easier said than done, when the going gets tough- the tough get going. Yet, prudence is the mother of all solution, so these following needs to be done with restraint:

1. Data use

The word of the street is precarious- PR agencies are feeling the pressure when it comes to data use as trends predict that in five years, clients will be looking for more compelling evidence of ROI. Now, when it comes to showing ROI in PR, the task is herculean as there is no measurable parameter for this. Here, data and analytics can prove to be the fulcrum that a robust campaign requires. Unfortunately, most of the agencies haven’t really figured out the apt formula to capitalize on data, keeping valuable success at bay. Correct utilization of data will cull out measurable inferences that will help in nailing the snags regarding ROI, instilling faith on PR operations.

2. Measurement of social media success

A common mistake amongst PR firms?  Measuring social media success solely through "countable matrices," commonly known as likes and retweets. Often, likes and retweets are buyable through unscrupulous means, undermining all the hard work and integrity a brand brings. This questions the kernel of credibility, questioning the success to a great extent. An overhaul in media strategy is required to reflect true success and not just through fillers. A slew of meaningful indicators such as engagement, referrals, and even sales need to be incorporated to convey a fleshed-out success.

3. Online communities

Social media community has been working wonders for all entities involved. Yet, they are facing a loss of direction as more often than not, agencies tend to skimp on adding value factor and novelty, making conversations look banal and forced. This will lead to disillusionment amongst the consumers and poof! the success well will soon dry up. What these strategies need is a strong engagement value that puts fans back in control of the brand lifeline. Creativity and understanding of community trends need to be utilized in order to strike the iron when it’s hot. This will in turn increase engagement as consumers would find value in the conversation- a sheer breadwinner.

4. Crisis management

What is a PR agencies worth without some prolific crisis management under its belt?  The star of the PR industry, a strong crisis management program can elevate the reputation of even the most down-to-the-dumps agency. Yet, with the inclusion of social mediums, the practice to contain a mushrooming crisis becomes more difficult. A minor complaint can now snowball into a major dent, thanks to reshaping in Facebook. A revamp in older norms need to be done, to cope up with newer practices in order to get the formula right.

5. PRs and SEOs combinations

A PR program is bound to fall flat, without judicious incorporation of modern age tools such as Search Engine Optimization (SEO). The internet boom is one of the main factors to be credited, with viral-centric and Search engine optimized content on a rise. PR and social media should be concentrated on creating and spreading fame by driving awareness and positive impressions.

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Benefits of Hiring PR Agencies in India

A PR Agencies in Delhi is the corporation, government or any people that help in maintain sensible relations between itself and also the public. It helps within the higher communication between the organization and the public for its needs. It helps recognize the general public their responsibilities and build sensible relations between the leader and also the customers. It includes all the public affairs, press conferences and media events etc. The main role of a PR is to coordinate and various events organized within the company. It's with the help of the Public Relation Agencies in Delhi that companies are able ready to communicate with the people or its customers and is understand to them better and also know their needs that help an organization run with efficiency.

PR Agencies in India in other words is a social group that helps an organization run effectively by interact with the public easily. The PR of an organization plays a really vital role within the communication between itself and also the public but in some cases some Public Relation Services are employed so as to influence the public. Sometimes it thus become important for the public not be led by whatever they're told by the PR. The influencing is sometimes done by the political teams or associations for his or her own advantages. The public relation otherwise is of a good importance since without it, it might become tough for the corporate itself to move with the overall public and understand what it wants and what area unit its thoughts. A public relation company is of a good facilitate to the corporate and also the public as well since it's not really possible for every and each individual to speak or move with the corporate. 

 

PR Agencies in Delhi helps in promoting the business too it helps in obtaining the business to the advance level. Thus, it's also in alternative words communicating with the public to gain lots of supporters. So Public Relations are of important to an organization and to public as well. A public relation by it crucial functions will cause a powerful community and industrial partnerships and supply the corporate a decent enough resource. This can be a sole reason why an organization hires a PR Agencies in Mumbai. So we might not notice but public relation probably doesn’t appear to be but it's a really vital a part of any company. An organization is part obsessed with its promotion committee for the maintain sensible terms with the public and also to understand the user demands and needs and therefore this makes it easier for them to sell their product simply.